Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands

Before Content Promo

Digital is everywhere

Digital offers the scale and reach you need to ensure you are where your audience is

91 %

of adults in the UK were recent internet users in 2019

7 in 10

are dependent on online services

3 hours 25 minutes online per day

by the average UK adult

9.4 million

tune in to podcasts every week

Digital

Digital works

Download our killer deck to get the headlines you need to prove digital advertising offers reach, results and returns

After Content Promo

Digital advertising works hard for your brand

Digital builds brands

Digital builds brands

Digital display campaigns that are well executed can deliver up to five times better awareness, favourability and purchase intent

Digital is cost effective

Digital is cost effective

With digital advertising, you can make your budget go further on awareness, associations and motivation.

Digital is everywhere

Digital is everywhere

We are spending more time online than ever before, which means more chance to see your brand.

Online usage rockets in lockdown

28 % increase

time spent on social platforms during lockdown

16% online increase

between January and April 2020 for gaming platforms

2 million more

Twitch seeing unique visitors between January and April 2020

4 hours a day

spent online in April 2020

Get the most out of digital advertising

Now you're sure that digital is a great home for your brand, here's how to use it most effectively.

Case study

Case studies

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.

H1

Adspend Analyser

Our brand new tool puts the power of our annual Digital Adspend study in your hands for the first time. IAB UK members have the flexibility to build charts using over 20 years of data. Get the data most helpful for you and your clients.

Rules of attention

The 6 Rules of Effectiveness

We have teamed up with Kantar to analyse and test the factors that create an effective digital display campaign. Analysis of the top 20% performing campaigns reinforced five basic rules for getting it right. 

Effectiveness

Five ways to maximise ad attention online

Generating attention is a key component when it comes to understanding digital advertising’s overall effectiveness. We’ve teamed up with eye-tracking specialists Lumen and IPSOS MORI to identify five key ways brands can boost the attention of their digital ads.

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.