Jargon Buster

The use of specific audio elements, such as jingles, voiceovers, or sound effects, to reinforce a brand's identity in the listener's mind.

Unsolicited junk mail.

Spatial datasets describe a geographical area such as places, events, weather, etc.

Also known as a bot, robot or crawler. These are programmes used by a search engine to discover, download and index web content.

The amount of time the advertiser has to play their creative in.

A set of ad specifications for standard image or animated in-page ad units that establish a framework for advertising inventory and webpage design.

Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.

Audio content delivered over the internet in real-time. Examples include music streaming services like Spotify and Apple Music, as well as live radio broadcasts.

Compressed audio/video which plays and downloads at the same time. The user does not have to wait for the whole file to download before it starts playing.