Jargon Buster

Full list of terms title

Voice search

A method to search by speaking, rather than typing which can save time on doing tasks or allow the user to multi task. Intelligent assistants such as Siri and Alexa offer voice activated search results. 


VPAID or ‘Video Player Ad-Serving Interface Definition’ establishes a common interface between video players and ad units, enabling a rich interactive instream ad experience. The two main areas that VPAID covers are providing consumers a rich ad experience and capturing ad playback and user interaction details. For more information about VPAID see here


A list of email addresses which an email-blocking programme (spam filter) will allow messages to be received from, or a list of websites that an advertiser will permit their ads to be placed on.

Your Online Choices (YOC)

This website provides consumers with information about how behavioural advertising works, further information about cookies and the steps they can take to protect their privacy on the internet. It is written by and supported by the internet advertising industry as part of an initiative to enhance transparency and control for online behavioural advertising. The UK version is at www.youronlinechoices.eu/uk.