Jargon Buster

There is one player within the game environment.

The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.

A tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching.

A long, vertical, online advert usually found running down the side of a page in a fixed placement.

Audio ads specifically designed for and delivered through smart speaker devices like Amazon Echo or Google Home, often with interactive features.

Identifies the settings and permissions of a user’s browser to determine compatibility with ad formats and serves an advert they will be able to see/fully interact with.

The sale of products or goods directly via social media platforms

Sites, applications and platforms that enable the sharing and generation of user content in real time and enable social networking. Facebook, Instagram & Twitter are examples of social media platforms.

Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered.