Jargon Buster

The number of times a creative (with a defined spot length) has started playing (May Visibility area not play fully)

Stitching the ads within the content prior to delivery in one single stream. This eliminates buffering and, as with DAI, allows for dynamic changes.

The time spent between a user starting an application, computer or website and logging off or quitting.

Average % share of viewed impacts across the dimensions reported on for the campaign (e.g. Play, hour, panel, geography)

Average % share of total time across the dimensions reported on for the campaign (e.g. Play, hour, panel, geography)

Measures the percentage of brand awareness within a given market which a brand or organisation enjoys 
 

A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message. 

Subscriber Identity Module - a removable part the mobile phone hardware that identifies the subscriber.

Watching an existing TV service over the internet at the same time as normal transmission.