Server-side ad insertion (SSAI)
TV+
Stitching the ads within the content prior to delivery in one single stream. This eliminates buffering and, as with DAI, allows for dynamic changes.
Stitching the ads within the content prior to delivery in one single stream. This eliminates buffering and, as with DAI, allows for dynamic changes.
Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade