Sentiment

Sentiment looks at the emotional tone of the content and usually measures it from positive to negative. For example, the sentiment of content on climate change may be positive i.e. celebrating lower carbon emission levels, or negative i.e. criticising carbon emission levels.

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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