Tug provides a multilingual search campaign for an avant-garde Berlin show

Sector
Entertainment & Media
Objective
Sales
Format
Search

Overview

The CHAMÄLEON is a contemporary circus like no other venue in Germany. An exciting new art form that deliberately blurs the boundaries between different genres, such as acrobatics, dance, music and theatre, creating something thrilling and cutting-edge.

The objective of this campaign was to cut through the noise - in multiple markets and in multiple languages - to sell cost effective online tickets for this quirky, avant-garde show in the cluttered and hyperactive entertainment market of Berlin.

What was the role of digital in the media mix?

CHAMÄLEON and Tug used high precision targeting, localisation and optimisation techniques in SEO, PPC and social to ensure that the right audiences are targeted in the right place and at the right time.

Key statistics

30%

Sales Increased

10x

ROI

What results did you attain? What was the biggest achievement?

  • 50% of sales through online channels. An increase of 30%

  • ROI x 10 to date

  • Media efficiency + 20% YoY
     

In a sentence…

Tug provides a multilingual search campaign for an avant-garde Berlin show
 

Find out more 

Find out more about CHAMÄLEON and their campaign here.

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