What was the role of digital in the media mix?
CHAMÄLEON and Tug used high precision targeting, localisation and optimisation techniques in SEO, PPC and social to ensure that the right audiences are targeted in the right place and at the right time.
What results did you attain? What was the biggest achievement?
50% of sales through online channels. An increase of 30%
ROI x 10 to date
Media efficiency + 20% YoY
In a sentence…
Tug provides a multilingual search campaign for an avant-garde Berlin show
Find out more
Find out more about CHAMÄLEON and their campaign here.