The IAB Mobile Steering Group’s viewpoint.

Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1 2015 and H1 2016 (IAB / PwC H1 Digital Adspend Study). There's no doubt that brands are getting excited about mobile, but with the rise of AI, VR, AR, chatbots, wearable tech and voice activated devices, what does the future of mobile look like?

Hear from the IAB Mobile Steering Group all about their favourite developments in the mobile space, what actually might work in the future, case studies of top future facing brands and get some top tips from the experts themselves.