The Future of Mobile
Posted on: Wednesday 05 April 2017
The IAB Mobile Steering Group’s viewpoint.
Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1 2015 and H1 2016 (IAB / PwC H1 Digital Adspend Study). There's no doubt that brands are getting excited about mobile, but with the rise of AI, VR, AR, chatbots, wearable tech and voice activated devices, what does the future of mobile look like?
Hear from the IAB Mobile Steering Group all about their favourite developments in the mobile space, what actually might work in the future, case studies of top future facing brands and get some top tips from the experts themselves.
How can brands successfully tap into in-app advertising?
Apps have become an essential part of our daily lives, but are marketers making the most of this opportunity? We turn to our Mobile In-App Steering Group...Learn more
IAB announces Celtra’s Lolly Mason as new Mobile Steering Group Chair
The IAB is pleased to announce Lolly Mason, Vice President, Media Partnerships EMEA at Celtra, as the new chair of the IAB Mobile Steering Group (MSG).Learn more
Mobile and Other MediaLearn more
Video Innovation Whitepaper
Video advertising has come a long way in a short space of time. For advertisers looking to engage with their audience in original and creative ways...Learn more