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From the crème de la crème of creative to shared best practice principles, CTV Week brought together insight and advice from across the industry, as well as exploring where more progress is needed to encourage advertiser spend. Here’s a round up of what we learnt... 1. CTV isn’t killing linear TV According to our Real Living research , there is a stark generational divide when it comes to whether people are watching TV live or on demand. 80% of over 55s and 56% of 35-54s are watching live TV...

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3bn. This surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on record. As the Christmas advertising season approaches, total investment for Q4 2021 is expected to be £7.9bn, again the highest level ever recorded. The latest report also features projections for 2022, with a 7.7% increase year-on-year to more than...

From his book ‘The Joy of Work’ to podcast ‘Eat Sleep Work Repeat’, Bruce Daisley, author and ex-VP of Twitter, is very well placed to discuss the workplace changes we’ve witnessed in the past year. He joined us at Leadership Series to share, as our CMO James Chandler put it, “first-hand insights that he’s garnered, not just from our world, but different types of industries”. Here’s what we took away from the session. A good culture gives you fortitude There’s been much discussion about...

Launched today, IAB Europe’s #NoEasyWins campaign highlights how a ban on targeted advertising would be an ‘own goal’ for digital Europe with negative consequences for consumers, small businesses and small publishers alike. The activity features short videos asking viewers to consider who really loses out when access to highly effective, low cost digital tools is taken away from businesses and also highlights how targeting is essential to growing advertising revenue. It launches as negotiations...

Building on its previous March 2019 report, Regulating in a Digital World, the House of Lords Communications and Digital Committee launched a follow-up inquiry into the work and effectiveness of digital regulators in the UK. The IAB submitted the following comments.

With COP26 currently making headlines, climate change is increasingly dominating the news agenda and further highlighting the value of quality news sources. However, as we saw with COVID-19, some advertisers are cautious about appearing alongside climate change-related content on the basis that it could create negative connotations for their brand. While this issue isn’t yet as pervasive as we saw at the start of the pandemic, several publishers have seen a rise in blocking of terms relating to...

Connected TVs are one of the most-used digital devices in UK households - second only to smartphones - with 66% of us switching on daily and 53% of regular viewers watching for over four hours every day, according to the latest results of our Real Living research. Conducted with Sparkler, part of PA Consulting, our survey of 1,000 nationally representative UK adults and 250 heavy consumers of CTV explores how different age groups are tuning into CTV and how they feel about the advertising they...

“Today we’ll be talking all things video”, said Ed Couchman, General Manager of Snap Inc., opening Snap’s 2021 Digital Upfront. Couchman outlined how Snapchat “provides a space for self-expression, zero judgement, creativity and learning”, with the platform being built for a digital native, mobile-first audience that embrace rich storytelling. Here’s what we learnt at Snap Inc.’s event... 1. Snapchat is built for Gen Z An overarching theme throughout Snapchat’s Upfront was that the platform has...

In July 2021 the Government published a consultation on its plans for a new pro-competition regime for digital markets, which focused on the new Digital Markets Unit, a nd the regulatory regime that it would operate in and that would surround it. The IAB’s response to that consultation was submitted in September 2021.

Following the publication of the Government’s new ‘ Plan for Digital Regulation’ in July 2021, DCMS invited comments on the Plan from industry and other stakeholders. After consultation with its members, IAB UK submitted the following considerations to Government.