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IAB UK has been working with Callaly since they were named one of the 50 Leading DTC brands in the UK as part of our study Born Online in 2019. With a brand described as "chic" by Vogue, they are making waves in femcare and revolutionising how women buy period products. In this episode, Callaly's CMO Kate Huang discusses crowdfunding, B-Corps, influencers and the joy of convenience. For more information about how we are supporting our members at this time, as well as resources and trends from...

Please be aware that these are not the full definitions . For full definitions you can visit iabuk.com/adspend or contact the IAB research team [email protected]. Categories: Search: Paid-for-listings within search services Display: Paid-for gr aphic advertising on websites, apps or social media e.g. banners, video and sponsored content Classified: Paid-for listings on online directories e.g. jobs, properties, cars, B2B Other: Other online display formats that are not included in the three...

"Don't take notes, take part" they said. So, we did just that. Here's what happened today at Tobacco Dock. This was #Nonference 2019. pic.twitter.com/cT6Lb2Ifr7 — IAB UK (@IABUK) 29 October 2019 16:00/That's a Wrap And we’re done! Join us for a drink on the lower ground floor (or head home early and pretend to work that it didn’t finish until six). The choice is yours – but we’d love to see you! It's 4 o'clock, which means - THAT'S A WRAP. We've danced and we've laughed, we've played gameshows...

Below you will find answers to a range of questions designed to help you get to grips with everything you need to know about current digital advertising regulations. Simply click on the links to be taken to the relevant answer within this page. How is digital advertising regulated in the UK? Give me a one-minute overview. What are the basic rules businesses need to follow? What about the use of data in online marketing? Is this regulated? Who enforces compliance with the law? What happens if an...

Following a competitive pitch, IAB UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising. While investment in digital advertising continues to grow, it is widely used as a direct response channel rather than for brand building or driving advertisers’ longer-term objectives. This project will unearth how marketers genuinely feel about digital advertising and whether there is a deeper, more...

Our Inclusion, Diversity & Equity Group works towards building a digital advertising industry that is for everybody. Open to all IAB UK members, the group meets quarterly and focuses on how to improve workplace culture and make diversity and inclusion a priority across our sector. At each meeting we hear from guest speakers, share initiatives delivered by members of the group and collaborate to produce best practice content. To date we have been fortunate to hear from a range of trailblazing...

By answering the four key questions below, you can understand whether an ad is likely to be subject to the HFSS online ad ban when it comes into force on 1st October 2025. Please note that this is based on information that is available to us at the time of publishing (January 2025). View the guidance below and download it at the bottom of the page for a version that includes hyperlinks to further information.

As we prepare to bid farewell to 2021, we’re recapping on some of the standout stats from digital adland over the past 12 months. From the growth of podcasting and ecommerce, to the amount of 75+ year olds that have been heading online during the pandemic, these key stats highlight how the digital landscape is evolving and where there are growing opportunities for brands. Download the infographic below.

The Joint Committee on the draft Online Safety Bill has published a report advising that the Government includes paid-for digital advertising in the Bill. Its view is that companies that are included in the scope of the Bill - because they provide user-to-user services - have a duty to protect users from ‘harmful’ paid-for ads. At present, the draft Bill states that paid-for digital advertising is explicitly out of scope, though the Government had previously stated that user-generated financial...

Since 1997, IAB UK has been championing the growth, diversity and evolution of digital advertising, helping it mature from a £8.1m industry to one worth over £35.5bn a year today . When we opened for business, the first ad server was just two years old, Google was yet to officially launch and the flip phone was the height of innovation. To put it simply, the internet was in its infancy. The following decades brought huge change - transforming almost every aspect of how we live, work, shop and...

Aimed at helping SMEs get more out of digital advertising, ‘Powering Up’ won the MRS/BIG Award for Business-to-Business Research at the 2021 MRS Awards earlier in the week. The judges described it as “a great example of the power of well-planned and executed research”, adding that the project was “creative and practical, with an emphasis on the communication and application of the findings”. ‘Powering Up’ drew on evidence from nearly 1,200 UK small businesses to understand how they were using...