iCrossing appoints IAB’s Guy Phillipson as UK Chairman

Posted on: Wednesday 11 January 2017

Share this

iCrossing, the Hearst-owned digital marketing agency, has appointed Guy Phillipson as its UK Chairman. Phillipson joins the agency on 1 February 2017 after leading the IAB UK for the past 12 years.

“This is great news for iCrossing. Guy is an industry giant who I’m excited to work with in 2017. Our ambition is to become the marketing agency for a modern world and I’m confident that Guy’s deep digital marketing expertise and extensive industry relationships will help us achieve this vision. It’s going to be a great year.” said iCrossing’s UK CEO Mark Iremonger.

Commenting on his appointment, Guy Phillipson said, “This is a very exciting time for me to be joining iCrossing, which boasts an impressive offering for today’s marketer. There are valuable opportunities for innovative partnerships with Hearst UK, as well as the recently acquired content marketing specialist, Mediablaze. I’m very much looking forward to helping the agency’s management strengthen their powerful agency brand. Over the last decade, I’ve enjoyed a bird’s-eye view of the UK’s maturing digital media marketplace and I know progressive clients are demanding the integrated services iCrossing delivers so well.”

Phillipson joins iCrossing on a part-time basis and reports to global CEO Nick Brien, who said “Guy is an experienced veteran of the UK advertising industry and I’m delighted he’s joining us to broaden iCrossing’s leadership team in the UK. Guy’s a proven driver of marketing transformation, whether through the lens of digital media or technology innovation whilst providing vital strategic thinking for transforming brand marketing across all industry sectors.” iCrossing is an integrated digital marketing agency that offers digital strategy, impactful content creativity, performance media and technology activation.

The appointment of Guy Phillipson comes hot on the heels of iCrossing’s acquisition of a stake in Mediablaze, a world-leading content marketing agency. iCrossing provides a compelling, results-driven service for major brands including M&S, Barclays and L’Oréal.

Share this

Topics

Related content

Stock

Member Research: The Future is Mobile – So, How Can Brands Harness It?

PubMatic has produced this Deep Dive special, in partnership with ExchangeWire, analysing the current in-app landscape and covering the opportunities the...

Learn more
Stock

CMA online platforms and digital advertising market study: final report

Learn more
Stock

Brexit Negotiations: Endgame

With six months left until the end of the transition period, we look forward to the potential sticking points and breakthroughs that we might encounter 

... Learn more
Podcast

IAB UK Connected | Season 2 Episode 1: V, U and W-shaped recoveries with Snap's Ed Couchman

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.