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Wondering how many episodes of The IAB UK Podcast there are to catch-up on over Christmas? Or how about how many times we met with MPs in support of our members? We've broken down all the key happenings at the IAB over the last 12 months by numbers for a quick recap on anything you might have missed.

After last year, I think it’s fair to say that we all embarked on 2021 feeling somewhat uncertain. Would the vaccine rollout work? Would our industry recover quickly? Would we ever be heading back to the office? We had a lot of questions and, as we counted down those wintery lockdown weeks, it all hung on the success of the jabs. Almost 12 months on and uncertainty has slowly but surely been replaced with a growing confidence. 2021 has been a process of recovery, resetting and reintroduction to...

There are few advertising sectors that felt the effects of the pandemic quite as starkly as out-of-home (OOH). With lockdowns in place and city centers deserted, the past 18 months have been a huge challenge as advertisers paused spend and technological innovation stalled. But with vaccines heralding the start of a long process of recovery for our economy, what does this mean for the future of digital out-of-home (DOOH)? The sector is set to grow by almost half in 2021 (43.7%, according to AA...

Following what it describes as “improved commitments” from Google regarding Privacy Sandbox, the CMA has published a notice of intention to accept the modified commitments and has opened a second public consultation on them, which will close at 5pm on Friday 17 December 2021. The CMA’s provisional view is that the modified commitments address its concerns and “provide a robust basis for the CMA, ICO and third parties to influence the future development of the Privacy Sandbox Proposals to ensure...

‘Are YOU a geriatric millennial?’ I can’t be the only one who’s done one of these quizzes in the past few weeks. And yep, before you ask, I am one - a self-confessed, Oasis-listening child of the Thatcher generation. A sub-gen of the Millennial cohort who grew up with Mario Kart and Nintendo 64, in the days before Fortnite, Candy Crush and Animal Crossing. Back when gaming was popularly seen as a pastime for young guys, and only really if you didn’t have many mates. Oh how times change. The vast...

With gaming attracting more attention than ever – from players and brands alike – it’s vital that advertisers know how to play it right in the in-game space. According to a new study by IAB UK, the majority of UK gamers are in favour of advertising if it allows them to access content for free, challenging previous reports that the gaming audience are advertising sceptics and high users of ad blockers. With the majority of gamers open to ads, what do brands need to know to make sure their gaming...

Banning online advertising of so-called "junk food" will have as much impact on childhood obesity as a sticking plaster on a broken leg. For the government to come out and issue a blanket ban on all online advertising and pre-watershed TV advertising, is a pathetic response to a major crisis. Obesity – in children and adults – is a chronic problem, and one that needs addressing urgently and comprehensively. But as the government’s own research shows, banning HFSS advertising has next to no...

‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the Government has achieved what it set out to do. The news of the HFSS online ad ban has grabbed front page headlines, made a splash and - on the face of it - positioned No. 10 as taking decisive action on the critical issue of childhood obesity. The fact that all of the evidence suggests that it will achieve next to nothing in reducing childhood obesity is by-the-by...