IAB Factsheet: EU ePrivacy Regulation

This factsheet provides an overview of the recently proposed ePrivacy Regulation. The aim of the proposal is to update the existing ePrivacy Directive (aka ‘cookie law’) to align it with the recent overhaul of EU data protection law – the General Data Protection Regulation (GDPR), improve it in light of technological developments (i.e. the advent of the ‘Internet of Things’) and to address the fragmentation of the existing Directive (i.e. different laws in different countries). The proposed Regulation is likely to have a significant impact on the industry.