IAB Factsheet: EU ePrivacy Regulation
Posted on: Thursday 09 November 2017
This factsheet provides an overview of the recently proposed ePrivacy Regulation. The aim of the proposal is to update the existing ePrivacy Directive (aka ‘cookie law’) to align it with the recent overhaul of EU data protection law – the General Data Protection Regulation (GDPR), improve it in light of technological developments (i.e. the advent of the ‘Internet of Things’) and to address the fragmentation of the existing Directive (i.e. different laws in different countries). The proposed Regulation is likely to have a significant impact on the industry.
Privacy is paramount - but don’t turn the clock back on digital advertising
As privacy advancements push forward, our CMO James Chandler discusses the challenges facing targeted advertisement and the digital experience.Learn more
Google’s Privacy Sandbox x CMA: Here’s what’s happening
Following an announcement from the Competition and Markets Authority (CMA) that Google has committed to address its concerns about the removal of third...Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.