seedtag: How to efficiently reach users through visual media

Posted on: Friday 02 October 2020 | Seedtag

Working with MetrixLab, seedtag have conducted research into how the context of an ad impacts the attention it receives

Share this

With a study of over 1,000 consumers, seedtag and MetrixLab evaluated both common display and in-image advertising to understand users’ preferences when it comes to digital advertising and the impact of contextual targeting.The findings show: 

  • Placing ads alongside contextually relevant content translates into users’ greater preference and more positive reactions (+40% likeability), as the brand matches users’ interest in real time, impacting them while they are in the right mindset

  • When it comes to maintaining attention, in-Image ads are 4 to 6.7 times more effective and combining in-image placement with a contextual strategy boosts the perception for a brand

  • 59% like it when advertising is related to the article/content being read about 

Download the research and the white paper

 

Written by

Seedtag

Share this

Related content

video

Member Research: Measuring Contextual vs. Non-Contextual Video

video intelligence and Lumen work with a leading coffee brand to show that context really is king

Learn more
Pinterest research

Member Research: It Pays to be Positive

Pinterest’s latest research on why ads that show up in a more positive environment online drive impact at every stage of the purchase funnel

Learn more
Media Reactions Kantar

Kantar: Media Reactions

The first global equity evaluation study of media channels and brands among consumers and marketers brought to you by Kantar: an evaluation of the...

Learn more
Samsung

Samsung Ads: Behind the Screens

Streaming now accounts for more time than linear TV, finds Samsung Ads’ latest research

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.