MEMBER RESEARCH: UKOM Insights - Online Newspapers

Posted on: Monday 05 June 2017 | UKOM

Share this

Using UKOM approved comScore data, this report aims to provide insights into what happened in the last two major UK votes

This time last year, much of the UK population were still deciding which way to vote in the Brexit Referendum. This time 2 years ago, the country had just cast their vote on which party they wanted to lead the country. For the third successive year, the UK is about to take to the polls.  It’s unusual to have three major political votes in quick succession but that’s good news for UKOM as it means we can look at what happened in previous years to try and understand what may happen next month in terms of where people are seeking their information. 

If data from the last 2 years is anything to go by, the traditional newspaper titles could be set for some big audience uplifts online.  Although many people now use social media to keep them up to date on news, visits to the major press brands all increased during the month of the last two major votes. It seems that when there is a prominent news event, people also turn to traditional news providers online.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

UKOM

Share this

Topics

Related content

Elizabeth Lane

Good impressions count - now more than ever

When it comes to digital advertising, not all impressions are equal and premium content environments are delivering more for brands, writes IAB UK’s Head...

Learn more
research

Member Research: UKOM Digital Market Overview Q2 2020

The Digital Market Overview provides a top-line snapshot on audience online behaviour in June 2020, using UKOM approved Comscore multi-platform data...

Learn more
UKOM

UKOM: Social, gaming & news see huge growth in lockdown

The latest UKOM data covers online usage for April 2020 - the first full month of lockdown in the UK

Learn more
UKOM stock image

Time spent online surges during COVID-19 outbreak

Latest UKOM data for January-March 2020 shows how the COVID-19 pandemic has impacted our online usage 

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.