MEMBER RESEARCH: UKOM Insights - Online Newspapers

Posted on: Monday 05 June 2017 | UKOM

Share this

Using UKOM approved comScore data, this report aims to provide insights into what happened in the last two major UK votes

This time last year, much of the UK population were still deciding which way to vote in the Brexit Referendum. This time 2 years ago, the country had just cast their vote on which party they wanted to lead the country. For the third successive year, the UK is about to take to the polls.  It’s unusual to have three major political votes in quick succession but that’s good news for UKOM as it means we can look at what happened in previous years to try and understand what may happen next month in terms of where people are seeking their information. 

If data from the last 2 years is anything to go by, the traditional newspaper titles could be set for some big audience uplifts online.  Although many people now use social media to keep them up to date on news, visits to the major press brands all increased during the month of the last two major votes. It seems that when there is a prominent news event, people also turn to traditional news providers online.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

UKOM

Share this

Topics

Related content

UKOM

Member Research: UKOM Digital Market Overview Q4 2019

UKOM’s latest Digital Market Overview for Q4 2019

Learn more
Ipsos named as UKOM research supplier from 2021

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January...

Learn more
Stock photo of two men sitting in front of a plain brick wall

Member Research: UKOM Digital Market Overview Q3 2019

UKOM's latest Digital Market Overview for Q3 2019

Learn more
Woman talking to another woman

Member Research: UKOM Digital Market Overview Q2 2019

UKOM's latest Digital Market Overview for Q2 2019

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.