Glastonbury & Taylor Swift tour draw online audiences in June

Posted on Wednesday 09 August 2023 | IAB UK

UKOM’s June 2023 Digital Market Overview shows that smartphones accounted for 77% of the UK’s time spent online


Key findings from UKOM’s June 2023 Digital Market Overview - using UKOM endorsed data from Ipsos iris - include: 

  • The average time spent online stands at 3hrs 40mins, with the majority of that (2hrs, 59mins) spent on smartphones 
  • In fact, an average of 77% of the population’s time spent online is via smartphones
  • Music events generated a lot of interest in June - Glastonbury’s website had almost 2m visitors and BBC iPlayer saw audiences surge, while 856,000 people flocked to Ticketmaster’s website on the day that registration for Taylor Swift’s UK tour opened
  • The fate of the Titanic submersible dominated the news agenda, with the largest news audiences on 22 June - the day OceanGate confirmed the submersible had imploded

Download the full report here.

Written by

IAB UK

Topics

Related content

Woman speaking at an IAB UK roundtable

UKOM: 54% of the UK population now uses TikTok each month

Learn more

UKOM: Grocery reward apps see increase in usage

Learn more

UKOM: March 2023 Digital Market Overview

Learn more
CTV in a Christmas decor living room

UKOM: Smartphones account for 74% of time spent online

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade