UKOM: explore the UK's digital habits in September 2022
UKOM’s latest Digital Market Overview for September 2022 shows that average time online per day for those aged 15+ in the UK was 3 hours 39 minutes...
Learn morePosted on: Thursday 09 February 2023 | IAB UK
The latest market overview from UKOM explores the online behaviours of the UK population in December
Festive content, gaming and football captured the attention of online audiences over the Christmas period. While social media apps rank highest for time spent on smartphones, tablet devices are popular for watching video - YouTube, Netflix, BBC iPlayer, TikTok, ITVX and Amazon Prime Video all featured in the top 10 for total tablet minutes in December.
The popularity of the World Cup saw 1.6 million users visit the new ITVX app for the England v France quarter final and Amazon Prime Video’s live streaming of the Premier League drove Boxing Day peaks.
Social media continued to rank highest for time spent on smartphones. The latest data also shows that smartphones account for 74% of all time spent online, with women and younger audiences spending a greater share of time on them. Average usage time per day on smartphones totals 2 hours and 30 minutes, and just over 3 hours and 30 minutes per day across devices.
You can download the full report here.
UKOM’s latest Digital Market Overview for September 2022 shows that average time online per day for those aged 15+ in the UK was 3 hours 39 minutes...
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