MEMBER RESEARCH: UKOM Digital Market Overview - March 2016

UKOM

Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total UK online universe now stands at 50.3m users
  • 80% of mobile minutes come from applications
  • Social media’s share of mobile/tablet time is more than double its desktop share

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive