MEMBER RESEARCH: UKOM Digital Market Overview - March 2016


Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include:

  • Total UK online universe now stands at 50.3m users
  • 80% of mobile minutes come from applications
  • Social media’s share of mobile/tablet time is more than double its desktop share

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