The next big thing for voice assistants

It is predicted that 50% of all searches will be voice searches by 2020, demonstrating a huge shift in the way we access information.

In this new report looking at what 2019 will hold for voice, Olivia Valentine, Insights Analyst at GlobalWebIndex, talks about the future growth of voice assistants, how brands should position themselves in voice, which areas of the purchase journey voice assistants excel in and the challenge of commercialising voice assistants.