Voice represents a new way for brands to speak to people. Voice also represents a new way for people to speak back. Within this evolving conversation, there are a huge number of opportunities, but also risks, for brands. The IAB’s Find Your Voice study is designed to help brands take advantage of the opportunities whilst minimising the risks.
As part of the project, the IAB & Ipsos MORI interviewed 10 experts from an array of different disciplines in order to map out broad perspectives relating to voice technology and to ground trends and future projections in subject matter expertise.
This document contains extracts from the interviews that we couldn’t find space for in the wider research study.
You can read the full study at iabuk.com/voice