Find Your Voice: Meet the Experts
Voice represents a new way for brands to speak to people. Voice also represents a new way for people to speak back. Within this evolving conversation, there are a huge number of opportunities, but also risks, for brands. The IAB’s Find Your Voice study is designed to help brands take advantage of the opportunities whilst minimising the risks.
As part of the project, the IAB & Ipsos MORI interviewed 10 experts from an array of different disciplines in order to map out broad perspectives relating to voice technology and to ground trends and future projections in subject matter expertise.
This document contains extracts from the interviews that we couldn’t find space for in the wider research study.
You can read the full study at iabuk.com/voice
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Voice technology: Rewriting the rules for brands
Learn more
Advertising Week Europe - The Big Six Ideas
Learn more
The Times launches promotional World Cup app for Amazon Alexa
Learn more
How often do people use digital voice assistants?
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
