Find Your Voice: Additional Reading

Voice represents a new way for brands to speak to people. Voice also represents a new way for people to speak back. Within this evolving conversation, there are a huge number of opportunities, but also risks, for brands. The IAB’s Find Your Voice study is designed to help brands take advantage of the opportunities whilst minimising the risks.
The nature of the project’s methodology led to a huge amount of background information collected that hasn’t been included in the published study. If you are interested in finding out more, we have summarised some of the essential information in this document.
1.      Trends behind voice technology
2.      Consumers’ voice technology needs
3.      The art and science of conversation
You can read the full study at


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