IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Brand Suitability is more than avoiding ad placements alongside inappropriate online content. It’s about identifying the places that work for a brand to effectively reach its consumers.
Integral Ad Science
video

IAS Quick Bytes Video: Brand suitability

Grocery shoppping
Blis
blog

The Changing Behaviour Series: Grocers prepare for an Easter feast as foot traffic picks up in the UK

Mobile gamer using headphones while playing
AudioMob
blog

Understanding the demographic diversity of 2.5 billion mobile gamers

Screenshot from Trackmania by Ubisoft Nadeo
Anzu.io
blog

Blended In-Game Advertising: What gamers really think

Female Gamers
Venatus
blog

The Female Gamer

What developers think about InGame Advertising
AdInMo
Research Study & Guide

What developers think about InGame Advertising

Picture of yellow Ford Mustang
AdInMo
blog

Curse of the click & the future of in-game advertising

IAB UK Member Vault
AdInMo
video

"You can't sell an ice cream with a click-through"

IAB UK Member Vault
Influencer
Research Study & Guide

Embracing unsocial metrics: the new way to win influencer at marketing

What's normal got to do with it?
Blis
Research Study & Guide

What's normal got to do with it?

Behaviour change is real: how brands can harness it
Blis
Research Study & Guide

Behaviour change is real: how brands can harness it

Must We CTV? Why marketers can't ignore the big screen
VDX.tv
video

Must We CTV? Why marketers can't ignore the big screen