IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Mark Pearlstein
Silverbullet and 4D
blog

How to harness contextual targeting in a post-cookie landscape

conversion-rate-optimisation
Adapt
blog

Why you shouldn't care about conversion rate

Member Vault picture
The Media Trust
blog

Consent management platforms are just a start

Malware on the Programmatic Seas
The Media Trust
video

Malware on the Programmatic Seas

Graphic of several devices including laptop and mobile and the connected users of these devices.
Lotame
Research Study & Guide

Beyond the cookie: What the future of advertising should look like

Changing Face of Malvertising
The Media Trust
Research Study & Guide

Changing Face of Malvertising

Member Vault picture
PubMatic
blog

Why audience addressability is the biggest opportunity for digital advertising in 2021

Just for you image
Xandr
blog

Why building a curated marketplace should be a priority for buyers

Gamer in front of a screen
Anzu.io
blog

5 things advertisers need to know about brand safety & suitability in video games

PubMatic’s Quarterly Ad Spend report
PubMatic
Research Study & Guide

Quarterly Global Digital Advertising Spend Trends

KMTX data after one year of lockdown.
KMTX
blog

What can bid request data reveal about consumer behaviour over the last year?

State of the Nation - The Future of Digital OOH 2020
VIOOH
Research Study & Guide

State of the Nation - The Future of Digital OOH 2020