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Democratising incrementality measurement at the7stars

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Don't be Blinded by CTR: these metrics may be more valuable

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The Insider Report: by media planners, for media planners

The Insider Report: by media planners, for media planners

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Effective measures of success in digital advertising

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British consumer holiday plans 2022

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Transition to a Cookie-less Future: A Guide for Brands

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

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Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Tool for small businesses

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IAB Showcase for Change

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Guide to Digital Innovation

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Audio

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TV+

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More sector resources

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Futurescape
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Engage 2025

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