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An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

Adsquare

video

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

An Introduction to Data-Driven Out-of-Home Solutions by Adsquare

The Definitive Guide to Partnership in Europe

Partnerize

Research Study & Guide

The Definitive Guide to Partnership in Europe

The Definitive Guide to Partnership in Europe

cross_media_measurement

AudienceProject

blog

Cross-media measurement: Update on value, myths & availability

Cross-media measurement: Update on value, myths & availability

The Identity Crisis

Venatus

blog

The Identity Crisis

The Identity Crisis

Episode 26: Sir John Hegarty

Grand Visual

podcast

Get Behind The Billboard

Get Behind The Billboard

Member Vault picture

Xandr

blog

A Guide to Connected TV: Advertising's Creative Canvas

A Guide to Connected TV: Advertising's Creative Canvas

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

vdx.tv

Research Study & Guide

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject

Research Study & Guide

AudienceProject Insights 2020: Traditional TV and streaming

AudienceProject Insights 2020: Traditional TV and streaming

Mark Pearlstein

Silverbullet and 4D

blog

How to harness contextual targeting in a post-cookie landscape

How to harness contextual targeting in a post-cookie landscape

conversion-rate-optimisation

Adapt

blog

Why you shouldn't care about conversion rate

Why you shouldn't care about conversion rate

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The Media Trust

blog

Consent management platforms are just a start

Consent management platforms are just a start

Malware on the Programmatic Seas

The Media Trust

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Malware on the Programmatic Seas

Malware on the Programmatic Seas

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

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Real Living

Powering Up

Back
Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Latest updates

News

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News

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Digital out-of-home

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Audio

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Audio

Creator marketing

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Gaming

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Gaming

More sector resources

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More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

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Past events on-demand

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Engage

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