The Marketer’s Guide to Contextual Video

Tools to contextually target key audiences with in-video campaigns have only emerged in the last couple of years. Not only does video offer insight-rich data that can be extracted and put to work in contextual targeting, but consumers tend to be in a more receptive mindset when watching video compared to other formats.

IRIS.TV's report (in collaboration with 4D) - 'The Marketer’s Guide to Contextual Video' - presents a tactical guide to immerse teams into the world of contextual video targeting and familiarise themselves with the future of contextual targeting for seamless implementation driving the industry into the future.  

Today, contextual targeting is a critical post-cookies solution as well as the future of video and CTV advertising. This guide will serve as a formula for marketers looking to implement strategies and better understand:

• The contextual-targeting opportunity that video presents
• Unlocking video-level data for contextual targeting
• Identifying the right contextual targeting platform for video
• Putting video-level data to work: Campaign creation, targeting and brand safety
• How video-based contextual targeting and real-time optimisation drives campaign objectives
• Video-level contextual targeting for marketers and publishers in a cookieless world