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Kicking the click-through addiction: a B2B marketing view

twogether Creative Ltd & Encore Digital Media

blog

Kicking the Click-Through Addiction: a B2B marketing view

Kicking the Click-Through Addiction: a B2B marketing view

Arrow head in a stop sign

AdInMo

blog

Clickbait is not a game

Clickbait is not a game

Man on phone

Frameplay

blog

Putting Experience & People Before Clicks: designing for virtual worlds

Putting Experience & People Before Clicks: designing for virtual worlds

Taboola click-through rate alternatives

Taboola

blog

Don't be Blinded by CTR: these metrics may be more valuable

Don't be Blinded by CTR: these metrics may be more valuable

The insider report: by media planners, for media planners

Blis

Research Study & Guide

The Insider Report: by media planners, for media planners

The Insider Report: by media planners, for media planners

Illustrated people looking at flip chart and oversized ruler

Ozone Project Limited

Research Study & Guide

Effective measures of success in digital advertising

Effective measures of success in digital advertising

Holiday trends 2022

Kantar

Research Study & Guide

British consumer holiday plans 2022

British consumer holiday plans 2022

Cover image for ID5's guide for brands in navigating the cookie-less future

ID5

Research Study & Guide

Transition to a Cookie-less Future: A Guide for Brands

Transition to a Cookie-less Future: A Guide for Brands

Mail Metro Media

Research Study & Guide

Centre for Attention

Centre for Attention

How EMEA Publishers are Solving Identity Resolution in 2022

PubMatic

Research Study & Guide

How EMEA Publishers are Solving Identity Resolution in 2022

How EMEA Publishers are Solving Identity Resolution in 2022

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NewsGuard

Research Study & Guide

NewsGuard's Social Impact Report 2021

NewsGuard's Social Impact Report 2021

Media Buyer's Guide to Impactful Auction Packages

PubMatic

Research Study & Guide

Media Buyer's Guide to Impactful Action Packages

Media Buyer's Guide to Impactful Action Packages

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

Back
AI in digital advertising

Cookieless solutions

Back
Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

Back
Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Industry sectors

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Audio

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Creator marketing

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TV+

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Digital out-of-home

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Gaming

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Gaming

Retail media

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More sector resources

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More sector resources

Futurescape
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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Our Board

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Our Board

Join the IAB

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Join the IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

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Back
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