IAB UK Member Vault

Insight, opinion and events from IAB UK members

Login to submit content
Tags
Select tags
Content type
Select content type
Content
All Contents
Filters
Close
The eye tracking studies leveraged an intrinsic in-game advertising campaign for dentsu’s client McCormick and their Frank’s RedHot brand in Frameplay’s exclusive game, Basketball Battle.
Frameplay
blog

A Mad World: video games & the power of time & attention

Woman touching a screen
Ogury
Research Study & Guide

The age of personified advertising

How to launch a successful digital product
iCrossing Ltd
Research Study & Guide

How to launch a successful digital product

someone on a mobile
Integral Ad Science
Research Study & Guide

IAS Consumer Research: increasing ad engagement within social in-feed

Paula Gómez Headshot
Making Science
blog

Safeguarding data for the cookieless future

AudienceProject Insights 2022: Linear TV and streaming
AudienceProject
Research Study & Guide

Streamed consumption of TV content continues to surge

Abstract background
TripleLift
blog

“C” is for ‘Cookie’

Abstract background
Nano Interactive
blog

A Matter of Context: making an impact with identity-free targeting

Abstract data imagery
Lotame
blog

The Future of Customer Data: uniting known customers & unknown audiences

Breaking the Uncertainty: The state of global travel
SimilarWeb
video

Breaking the Uncertainty: the state of global travel

Sarah Lewis, Global Director, CTV at ShowHeroes Group
ShowHeroes Group
blog

The pressing need for CTV standards

Woman and man analyse Partnerize attribution data on screen
Partnerize
blog

10 things your partnership strategy needs to succeed

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon