IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Screenshot from Trackmania by Ubisoft Nadeo
Anzu.io
blog

Blended In-Game Advertising: What gamers really think

Blended In-Game Advertising: What gamers really think
Female Gamers
Venatus
blog

The Female Gamer

The Female Gamer
What developers think about InGame Advertising
AdInMo
Research Study & Guide

What developers think about InGame Advertising

What developers think about InGame Advertising
Picture of yellow Ford Mustang
AdInMo
blog

Curse of the click & the future of in-game advertising

Curse of the click & the future of in-game advertising
IAB UK Member Vault
AdInMo
video

"You can't sell an ice cream with a click-through"

"You can't sell an ice cream with a click-through"
IAB UK Member Vault
Influencer
Research Study & Guide

Embracing unsocial metrics: the new way to win influencer at marketing

Embracing unsocial metrics: the new way to win influencer at marketing
What's normal got to do with it?
Blis
Research Study & Guide

What's normal got to do with it?

What's normal got to do with it?
Behaviour change is real: how brands can harness it
Blis
Research Study & Guide

Behaviour change is real: how brands can harness it

Behaviour change is real: how brands can harness it
Must We CTV? Why marketers can't ignore the big screen
VDX.tv
video

Must We CTV? Why marketers can't ignore the big screen

Must We CTV? Why marketers can't ignore the big screen
The Changing Face of Gaming – Reach and Diversity in the Gaming Market
Red Ventures
Research Study & Guide

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

The Changing Face of Gaming – Reach and Diversity in the Gaming Market
CTV: The Future Forward UK
Magnite
Research Study & Guide

CTV: The Future Forward UK

CTV: The Future Forward UK
in-play™
Adverty
blog

In-Game Ads: The real success story is just beginning

In-Game Ads: The real success story is just beginning