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The Changing Face of Gaming – Reach and Diversity in the Gaming Market

Red Ventures

Research Study & Guide

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

CTV: The Future Forward UK

Magnite

Research Study & Guide

CTV: The Future Forward UK

CTV: The Future Forward UK

in-play™

Adverty

blog

In-Game Ads: The real success story is just beginning

In-Game Ads: The real success story is just beginning

Ian James, Silver Bullet

Silverbullet

blog

Re-setting the narrative for the new marketing age

Re-setting the narrative for the new marketing age

iOS14 - SKAdNetwork Checklist

MOLOCO

blog

iOS14: Your SKAdNetwork Checklist

iOS14: Your SKAdNetwork Checklist

Let’s talk iOS14

Blis

blog

Let’s talk iOS14

Let’s talk iOS14

A person smiling with brick wall backdrop

Northern Europe, Smart AdServer

blog

How has COVID-19 changed digital advertising for the better?

How has COVID-19 changed digital advertising for the better?

A TV

PubMatic

Research Study & Guide

The Future of CTV Advertising in Europe

The Future of CTV Advertising in Europe

Michal Marcinik

AdTonos

blog

Sound advice for audio advertising success: A Q&A with AdTonos

Sound advice for audio advertising success: A Q&A with AdTonos

Patrycja Kwisdorf

Nano Interactive

blog

How to excel at privacy-first digital advertising in a post-cookie world

How to excel at privacy-first digital advertising in a post-cookie world

HypeAuditor

blog

How to choose a TikTok influencer? 4 TikTok tips for success

How to choose a TikTok influencer? 4 TikTok tips for success

Person typing on a telephone

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Cookieless solutions

Back
Cookieless solutions

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Audio

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Digital out-of-home

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More sector resources

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IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Digital Upfronts 2024

Back
Digital Upfronts 2024

Leadership Summit 2025

Back
Leadership Summit 2025

Past events

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Online training

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