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The Power of Personalisation

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Ad Tech Audio and Voice Contextual Targeting
Ad Tech Audio and Voice Contextual Targeting Effectiveness

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Why dynamic creative is the evolution that brand advertising needs

A Million Ads, together with Attest, conducted consumer research of 300 marketers in the UK and US, which revealed that more than three-quarters of consumers are being turned-off by repetitive ads. Despite this, many brand advertisers are continuing to devise and distribute campaigns using the same creative and media buying strategies that have been annoying consumers since the 1950s.

So, what’s the alternative?

Powe of Personalisation White Paper - A Million Ads636 KB

By Harry Williams, Senior Marketing Manager

A Million Ads

We are the dynamic audio experts. We create data-driven audio ads with thousands of ad variants that are more contextually relevant for consumers and drive better engagement for brands.

Posted on: Tuesday 30 August 2022