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Reaching relevant audiences in a privacy-first world

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Ad Tech Contextual Targeting
Ad Tech Contextual Targeting

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Context-based marketing is key to advertisers being able to reach target audiences at scale, explains Adsquare

In a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this white paper, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides.

The report will help you: 

  • Learn about the impact of targeting in the context of location

  • Discover what is possible when time, movement and location data intersect

  • Understand the future-proof methodology behind Proximity Targeting

Download the report via Adsquare here

By Giulia Grazzini, Marketing Manager

Adsquare

Adsquare is a global Audience & Location Intelligence Company helping marketers understand consumers by connecting their digital and physical worlds. As such, Adsquare is leveraging audience and location data to reveal consumer behavior. 

Posted on: Friday 2 September 2022