Anzu.io
          
                           blog
                      
          2/3 of UK gamers would welcome more advertising into their games
Lumen Research
          
                          Research Study & Guide
                      
          Attention and OOH: Primed and Ready for the Cookieless Future
Meta; dentsu aegis
          
                          Research Study & Guide
                      
          Understanding the true value of Attention
Sovrn
          
                          Research Study & Guide
                      
          Could user interactions be a scalable proxy for attention?
Veritonic
          
                          Research Study & Guide
                      
          Capturing The Ears: Best Practices for Ensuring your Message is Heard
Silverbullet
          
                           blog
                      
          Why is measurement so important in a cookieless world?
the7stars
          
                           blog
                      
          Democratising incrementality measurement at the7stars
twogether Creative Ltd & Encore Digital Media 
          
                           blog
                      
          Kicking the Click-Through Addiction: a B2B marketing view
Frameplay
          
                           blog