Contextual Advertising 101, from Seedtag

Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. This podcast is hosted by Dal Gill, VP Global Partnerships at Seedtag and Emilia Kirk Global Head of Growth at Seedtag.

This initial episode starts with Dal and Emilia introducing themselves and explaining their roles, expertise, and backgrounds at Seedtag.

Then, the pair discuss the background around cookies. The two explain contextual advertising, discussing how contextual differs from behavioural targeting and what the key differences are. We also learn about the quality contextual advertising strategies.

Do you want to learn more about contextual advertising? Tune in to this first episode of the Contextual Advertising 101 podcast to learn all about contextual. Then, keep listening to discover everything surrounding the topic, from brand suitability to cookieless advertising.