15% of the world’s population have a disability - it’s time to Meet the Billion.
Unlock the power of inclusive advertising and connect your business with new, valuable audiences through discovery – by listening to the people who it matters to most. Meet the Billion aims to help businesses better understand disabled audiences - hear directly from content creators alongside our commissioned YouGov research to find out how diversity unlocks discovery. Find out more at fb.me/meetthebillion
Audience-first insights are essential for our growth and development as a company, and for the businesses that advertise across our platforms. We conducted new research with YouGov to hear directly from disabled communities about how businesses can continue to work towards improving inclusivity and accessibility for all.
We found that less than a quarter of disabled audiences in EMEA feel fully represented in online advertising and content, with more than 1 in 3 believing that online advertising isn’t created with their needs in mind. Our respondents also said that brands have the biggest role to play in influencing inclusivity and representation online. And this creates opportunities: 42% said they prefer to buy from brands that promote diversity and inclusion in their online advertising.
Tap into new insights and gain a valuable new perspective around inclusive advertising.
Posted on: Thursday 1 September 2022