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Grow sales & revenue with affiliate - even in uncertain conditions


Affiliate Marketing
Affiliate Marketing

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Affiliate marketing has proven itself to be a resilient source of revenue and the perfect foundation for commercial success, even amid change and uncertainty. Rakuten Advertising's report explores how to deliver ongoing, reliable revenue

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

Rakuten Advertising’s latest report: Affiliate: The Resilient Revenue Driver focuses on how affiliate marketing delivers advertising that outperforms during times of economic uncertainty, and why the channel is the ideal foundation for resilience.

The report is based on input from members of the Rakuten Advertising International Collective (RAIC), a community of advertisers and publishers from around the world representing the leading edge of affiliate marketing model creation and implementation.

The strategies detailed in the report are designed to inspire advertisers to outthink and outperform their competition, taking advantage of the opportunity to double down on tried and tested affiliate models, while trialling new approaches that will open new streams of revenue for the long term.

Publishers will better understand how they can work more collaboratively with advertisers to achieve their objectives and the strategies and tools they can implement themselves to enhance, extend and further monetise their own offerings.

The report is made up of five chapters, each focused on a specific approach to finding and engaging new consumers, compressing the customer journey, making more effective use of marketing resources, and aligning to consumer priorities and sentiment.

Download 'Affiliate: The Resilient Revenue Driver' here.

By Anna Taylor, Senior Marketing Manager

Rakuten Marketing

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine the United Kingdom and throughout the United States. Learn more at 

Posted on: Tuesday 15 November 2022