An introduction to Gold Standard 2.1
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Gold Standard 2.1 is due to launch in September 2022, with changes to the criteria focused on strengthening end-to-end transparency within the digital advertising supply chain. Once 2.1 is live, companies that newly become Gold Standard certified will need to comply with the 2.1 criteria, while those that are already 2.0 certified will have until September 2023 to upgrade to the new criteria. The 2.1 criteria is in public comment until 31 July 2022. This webinar is an opportunity for stakeholders across the industry to learn what the proposed changes are, and gives the opportunity to provide any comments or feedback on the updates that are being proposed.