Gold Standard 2.1 to bring increased transparency to digital supply chain
As well as improving end-to-end transparency in the digital advertising supply chain, the latest version of the Gold Standard also widens the scope of...
Learn morePosted on: Friday 01 July 2022 | IAB UK
The latest developments to IAB UK’s Gold Standard have been published for industry consultation and are open for public comment until 30 July 2022
Having first launched in 2017, IAB UK’s Gold Standard aims to reduce ad fraud, uphold brand safety, improve the user experience and compliance with GDPR e-privacy law by pulling together existing industry initiatives. For more information about the Gold Standard, how it works and who can get certified, take a look at our FAQs.
We are in the process of evolving the Gold Standard again and have published Gold Standard 2.1 specifications for industry consultation. These changes are focused on strengthening end-to-end transparency within the digital advertising supply chain. The changes will be open for public comment until 30 July 2022.
Proposed changes include:
Download the consultation document below and please submit any responses to [email protected] by 30 July 2022.
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