Digital Upfronts: Facebook
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The digital ecosystem continues to evolve providing new opportunities, with technologies such as AI and AR disrupting marketing at a revolutionary pace, but also new challenges around regulation and signal loss. But what impact will these changes have on transforming business performance in the longer term and what will define the brands that thrive in this new landscape? In an age of automation, machine learning and artificial intelligence, it is these technologies combined with the human capacity for creativity, imagination and visionary thinking that has the ability to truly separate a business from its competition.
During the morning Facebook explored how the next generation of brands are driving innovation through a perfect combination of the art and science of marketing. From views on the future of personalised advertising and commerce, to the brands being built beyond bias, and the creators galvanising communities on our platforms, watch back a morning of inspirational keynotes and conversations as Facebook looked ahead to a future of next generation brands.
Digital Upfronts 2021
As we start to take steps towards a post-pandemic world, what does the future look like for our industry as we emerge from two years of immense change? Join us this October as we bring together some of our industry’s biggest players to share what’s next - including brand new launches, trailblazing innovations and unmissable opportunities for advertisers.
Meet our speakers...
Mary Portas
Creative Founder of Portas, Brand and Retail Expert and Author of 'Work like a Woman' and 'Rebuild'
Mary Portas
Creative Founder of Portas, Brand and Retail Expert and Author of 'Work like a Woman' and 'Rebuild'
Carl Cox
Carl Cox, DJ, Recording Artist and Producer
Carl Cox
Carl Cox, DJ, Recording Artist and Producer
Ade Hassan MBE
Founder, Nubian Skin
Ade Hassan MBE
Founder, Nubian Skin
James Kirkham
Chief Business Officer, Defected Records
James Kirkham
Chief Business Officer, Defected Records
Zehra Chatoo
Head of Connection Planning, Retail & EComm, EMEA, Facebook
Zehra Chatoo
Head of Connection Planning, Retail & EComm, EMEA, Facebook
Noel Mack
Chief Brand Officer, Gymshark
Noel Mack
Chief Brand Officer, Gymshark
Shruti Dube
Group Vertical Director, Facebook
Shruti Dube
Group Vertical Director, Facebook
Ian Edwards
Global Connection Planning Director, Facebook
Ian Edwards
Global Connection Planning Director, Facebook
Sophie Devonshire
Chief Executive Officer, The Marketing Society
Sophie Devonshire
Chief Executive Officer, The Marketing Society
James Bennett
Head of Business Product Marketing, Northern Europe, Facebook
James Bennett
Head of Business Product Marketing, Northern Europe, FacebookSimilar Events
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.