Digital Upfronts: Facebook

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Event Overview

The digital ecosystem continues to evolve providing new opportunities, with technologies such as AI and AR disrupting marketing at a revolutionary pace, but also new challenges around regulation and signal loss. But what impact will these changes have on transforming business performance in the longer term and what will define the brands that thrive in this new landscape? In an age of automation, machine learning and artificial intelligence, it is these technologies combined with the human capacity for creativity, imagination and visionary thinking that has the ability to truly separate a business from its competition.

During the morning Facebook explored how the next generation of brands are driving innovation through a perfect combination of the art and science of marketing. From views on the future of personalised advertising and commerce, to the brands being built beyond bias, and the creators galvanising communities on our platforms, watch back a morning of inspirational keynotes and conversations as Facebook looked ahead to a future of next generation brands.

Upfront partners
06 OCTOBER - 20 OCTOBER

Digital Upfronts 2021

As we start to take steps towards a post-pandemic world, what does the future look like for our industry as we emerge from two years of immense change? Join us this October as we bring together some of our industry’s biggest players to share what’s next - including brand new launches, trailblazing innovations and unmissable opportunities for advertisers. 

Meet our speakers...

Mary Portas

Mary Portas

Creative Founder of Portas, Brand and Retail Expert and Author of 'Work like a Woman' and 'Rebuild'
Mary Portas

Mary Portas

Creative Founder of Portas, Brand and Retail Expert and Author of 'Work like a Woman' and 'Rebuild'
Carl Cox

Carl Cox

Carl Cox, DJ, Recording Artist and Producer
Carl Cox

Carl Cox

Carl Cox, DJ, Recording Artist and Producer
Ade Hassan MBE

Ade Hassan MBE

Founder, Nubian Skin
Ade Hassan MBE

Ade Hassan MBE

Founder, Nubian Skin
James Kirkham

James Kirkham

Chief Business Officer, Defected Records
James Kirkham

James Kirkham

Chief Business Officer, Defected Records
Zehra Chatoo

Zehra Chatoo

Head of Connection Planning, Retail & EComm, EMEA, Facebook
Zehra Chatoo

Zehra Chatoo

Head of Connection Planning, Retail & EComm, EMEA, Facebook
Noel Mack

Noel Mack

Chief Brand Officer, Gymshark
Noel Mack

Noel Mack

Chief Brand Officer, Gymshark
Shruti Dube

Shruti Dube

Group Vertical Director, Facebook
Shruti Dube

Shruti Dube

Group Vertical Director, Facebook
Ian Edwards

Ian Edwards

Global Connection Planning Director, Facebook
Ian Edwards

Ian Edwards

Global Connection Planning Director, Facebook
Sophie Devonshire

Sophie Devonshire

Chief Executive Officer, The Marketing Society
Sophie Devonshire

Sophie Devonshire

Chief Executive Officer, The Marketing Society
James Bennet

James Bennett

Head of Business Product Marketing, Northern Europe, Facebook
James Bennet

James Bennett

Head of Business Product Marketing, Northern Europe, Facebook

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.