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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]



23/23 questions answered

Section 1 - About your company

Company name

Immediate Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

250-999 Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Michelle Whitehead Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Committed via SBTi short term 30% emissions reduction by 2030 and net zero by 2045. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

We offset via Climate Partners Carbon Neutral Protocol. We offset Scope 1 & 2 emissions plus business travel and staff commuting. We have purchased offsets from the following projects: The Plastic Bank Project (worldwide), an Assisted Natural Regeneration Scheme in Ethiopia and wind energy development in Ovalle, Chile. Copy answer

Amount of CO2E offset in 2022?

462 tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our mission is to achieve net-zero, whilst harnessing the power of our brands to inspire sustainable living. We are committed to driving change across four main pillars:
1) Managing our impact
2) Championing Sustainable Sourcing and reducing waste
3) Driving change beyond our operational boundaries
4) Being a platform for change. Our net zero pathway is 30% reduction of emissions by 2030 and 90% reduction of emissions to reach net zero by 2045. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, UN Race to Zero, Isla/Trace, Adgreen, Scope3, PPA Net Zero Group, Hammersmith & Fulham Climate Alliance, Products of Change, Children's Magazine Forum, AOP ESG Group Copy answer

Training or engagement programmes for employees

We host annual climate action days that bring the whole company together focusing on the science of climate change and the role the media can play in educating the public and shifting behaviour change. In addition, the leadership teams have received Net Zero training, our ad teams have received training from The Payback Project, Scope3, AdGreen and Adnet zero. Our events team have received training from We are isla and the legal team from The Chancery Lane Project. Our content teams have received training from Nicky Hawkins and Climate Outreach. In addition, we have run a staff behaviour campaign from Couch to Carbon Zero who have also delivered lunch and learns like How to save the planet in your lunchtime and How to have a sustainable non-Grinch Xmas. Copy answer