Building a sustainable future for digital advertising

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Why join us?

As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.

Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

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Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.



Resources and our response to the ICO's Adtech Report with advice for members and the industry.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Board members

Our response to the ICO's ad tech and RTB report

Read our response to the ICO’s findings about the use of personal data in real-time bidding.


Upcoming events

Make sure you don't miss out on our upcoming seminars, workshops and courses. We have specialists in the industry talking to you about trends, future insights, creativity, and lots more... what's more, our seminars are free for all members, agencies and advertisers #iabargain

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Programmatic 101

This one-day course equips you with all the need-to-know basics to launch your programmatic career. 

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Measurement & Planning

Discover the technologies and solutions behind tracking and measurement, plus much more.

Research breakfast

Research Breakfast

Have a coffee and a croissant and catch up on the latest industry insights, from our member's research projects. 

Leadership Summit speaker

Leadership Summit

The two-day event returns to Sopwell House, bringing senior decision-makers together to debate the big issues. 

Our latest research:

Changing the Channel

The growth of Connected TV (CTV) has changed viewing habits and opened up new and exciting opportunities for advertisers. We draw on new research and views from industry experts to provide a comprehensive view of this fast-growing market - and how brands can tune into it. 


Discover brand case studies to help supercharge your advertising

Whether you’re interested in short-form video or online audio, find out how brands have used digital channels to drive results. Filter our bank of case studies by objective, format and sector for the evidence you need to shape your digital campaigns.

Case Studies

Explore & discover


Latest news

Get up-to-date with the developments from the fast-moving world of digital.


Best practice

All you need to know about the Gold Standard and our Transparency FAQs. 


Policy & Regulation

Expert advice from our Policy team, including guidance on GDPR and ICO developments.


Opinion pieces

Views from the IAB and member contributors across the digital industry.

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.