Don’t be a #clickhead

Find out more

IAB UK response to Cairncross Review

Following the publication of a review into the sustainability of high quality journalism by Dame Francis Cairncross, the IAB has published a brief response.

The Cairncross Review welcomes our latest Transparency initiative and an accompanying study into the online advertising sector widely draws on IAB/PwC Digital AdSpend data.

Read the IAB’s full response along with background to the review here.

Cairncross-review

IAB UK Gold Standard

One year on from the launch of the IAB UK Gold Standard, over 60 companies have become Gold Standard Certified. The Gold Standard is a key part of our commitment to building a sustainable future for digital advertising and has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

Find out which companies have already become Gold Standard Certified and more about registering.

Gold-standard

Some of our 1000+ members

Why join us?

We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.

 

Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.

Policy

Policy focus

Know your GDPR from your disclosure. We work to create an optimal environment for digital advertising.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Explore & discover

Training

Training

We know digital moves fast & can be complicated. Our training can take you from basic to expert.

Research

Research

We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.

events

Events

Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.

Blogs

Opinion

The changing face of digital means we have plenty of views on what's important in the industry right now.





 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive