The latest IAB UK and PwC Digital Adspend study reveals total UK online advertising spend. And as the market continues to grow overall, smartphone now accounts for more than half of all spend.
Why join us?
We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.
Access to events
We offer members free and discounted access to our rich year-round calendar of events.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
As Brexit becomes an ever greater unknown, our Brexit hub helps you cut through the noise to help prepare.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Gold Standard Certified Members
This year at Digital Britain
Watch the video to see what happened when people from across the North West and beyond gathered at Bridgewater Hall for a day of inspirational speakers and workshops.
Coming up next...
Make sure you don't miss out on our upcoming seminars, workshops and courses. We have specialists in the industry talking to you about trends, future insights, creativity, and lots more... what's more, our seminars are free for all members, agencies and advertisers #iabargain
Ad Ops 101
Our annual Ad Ops 101 Workshop gives operations executives in the first year of their career the training they need to succeed.
We will be showcasing some of the most recent industry research covering a variety of topics within digital advertising. With Breakfast.
This seminar will focus on developments and opportunities within the world of connected TV
How should we measure the effectiveness of campaigns? Join us at this Workshop for a to look at the key principles for measurement success.
IAB UK Gold Standard
One year on from the launch of the IAB UK Gold Standard, over 60 companies have become Gold Standard Certified. The Gold Standard is a key part of our commitment to building a sustainable future for digital advertising and has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
Find out which companies have already become Gold Standard Certified and more about registering.
Explore & discover
We know digital moves fast & can be complicated. Our training can take you from basic to expert.
We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.
Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.
The changing face of digital means we have plenty of views on what's important in the industry right now.
Need a venue for your event?
Our central London event space is bright, modern and available to hire. The venue has a large auditorium seating up to 150 delegates, a smaller training room, and a large networking space.