TVTY White Paper: Moment Marketing Leaders & Laggards
Posted on: Thursday 14 April 2016
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An analysis of moment marketing adoption and strategies in the UK.
The top-line stats from the white paper include:
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67% of client-side marketers plan to increase spend in moment marketing in 2016
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83% say it is more difficult to reach consumers online with relevant, targeted messages than it was a year ago
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23% of digital marketing budgets are now allocated for moment marketing campaigns
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Top moment marketing sector is Transport and Travel
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Worst moment marketing sector is Finance
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Just 11% say they can react to offline events in under five minutes
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