An analysis of moment marketing adoption and strategies in the UK.

The top-line stats from the white paper include:

• 67% of client-side marketers plan to increase spend in moment marketing in 2016

• 83% say it is more difficult to reach consumers online with relevant, targeted messages than it was a year ago

• 23% of digital marketing budgets are now allocated for moment marketing campaigns

• Top moment marketing sector is Transport and Travel

• Worst moment marketing sector is Finance

• Just 11% say they can react to offline events in under five minutes