TVTY White Paper: Moment Marketing Leaders & Laggards

Posted on: Thursday 14 April 2016

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An analysis of moment marketing adoption and strategies in the UK.

The top-line stats from the white paper include:

  • 67% of client-side marketers plan to increase spend in moment marketing in 2016

  • 83% say it is more difficult to reach consumers online with relevant, targeted messages than it was a year ago

  • 23% of digital marketing budgets are now allocated for moment marketing campaigns

  • Top moment marketing sector is Transport and Travel

  • Worst moment marketing sector is Finance

  • Just 11% say they can react to offline events in under five minutes

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