The IAB, with thanks to our Search Council, has put together this Search 2017: Emerging Trends white paper with the intention of helping advertisers and agencies in understanding the best ways for them to be executing their search programmes. With an ever-growing medium, it is essential that we make the most out of it.
The IAB UK’s Search Council member list features industry leaders who meet a few times a year with the IAB to discuss, understand and act on the best ways to take the specialism forward. As a follow up to the IAB Search 2016: Emerging Trends Green Paper, this Search 2017: Emerging Trends White Paper discusses the relevant subjects and trends that we are seeing in search, such as mobile, artificial intelligence, location, measurement, personal assistants, and consumer behaviour.
With thanks to our contributors:
Marin Software | Sleeping Giant Media | MediaCom | Google | Navigate Digital | Roast | Bing Ads | Resolution Media @ Manning Gottlieb OMD | Performics