4C - The Future of Media White Paper: Volume One
Posted on: Sunday 10 April 2016
The first out of three volumes, 4C's White Paper covers the future of media.
Now is different…We all know that the media landscape has changed.
But the rate of change is accelerating faster than ever before. This paper will help stakeholders across the ecosystem – advertisers, agencies, media companies and content owners –understand what’s happening NOW and how to capitalise on the key trends.