Fifty-five UK ad blocking white paper
Posted on: Sunday 25 September 2016
Adoptions, reactions and opportunities.
Ad blockers enable users to surf the web without any ads showing on webpages. They are in their vast majority browser extensions like Adblock Plus that prevent banner and video ads from being displayed. Since many internet business models are mainly if not solely based on advertising – offering free content and/or services in exchange for the exposure to advertising –, ad blockers are deemed as a threat for publishers, advertisers, and the ad tech ecosystem.
As an online advertising player, are ad blockers endangering you? How should you react to this phenomenon?
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
#BackdontBlock campaign to support journalism launches
Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...
Learn more
IAB UK: Ad blocking rates remain steady at 23.7%
The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...
Learn more
Ad Blocking 2019
IAB UK have been tracking the number of people who claim to have downloaded and used an ad blocker over the last four years. We look into what this means...
Learn more
Ad Blocking - Consumer Usage & Attitudes, Feb 2018
IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...
Learn more