iotec: Consumer Intent - The Future of Marketing?

The chances are, if you haven’t yet heard about intent marketing, or what it can do for your brand or agency, you will soon.

Many practitioners are already touting the benefits of using intent as a powerful marketing tool, particularly in a digital and increasingly mobile world.

As Google says: consumer intent is more powerful today than demographics. But what is it, how do you do it, and how can brands bene t from intent marketing? The Drum has partnered with iotec to provide an easy-to-understand introduction to the subject and pinpoint opportunities for brands and agencies alike. Rather than purely identifying audiences based on profile alone, intent marketing is the act of identifying and then targeting signals of intent.