Full Disclosure: how online advertising actually works

Posted on: Saturday 04 April 2020

Share this

When: Tuesday 5 February 2019, 4.00 – 6.00pm
Where: House of Commons, Dining Room A

Kindly hosted by Nigel Huddleston MP, PPS to the Digital Secretary

MPs, peers and their staff are welcome to attend.

Questions about how the internet functions are in keen focus at the moment, often prompted by a lack of clarity around what user data is being collected, how and why it is used to target them, and what regulation exists to control this. With the public expectation being that most websites and online services will not charge users for access, advertising is essential to fund the creation and provision of online content and services. However, a lack of clarity about the different types of online advertising and how they work can be confusing and unhelpful.
To help address this IAB UK, the trade association for the digital advertising industry, will take you ‘behind the scenes’ of how the ad-funded internet works in practice. With real-time examples and a room full of industry experts able to answer any questions you have, we will explain everything you’ve ever wanted to know about how ads are targeted online, what exactly ‘cookies’ are, and what’s really happening every time you load up a webpage or open an app. There are no silly questions!
MPs, peers and their staff are very welcome. We hope you’ll be able to join us.

Please RSVP to JamesDavies@iabuk.com.

Share this

Related content


IAB UK Connected | Episode 6: Emily Roberts, BBC

Learn more

IAB UK Connected | Episode 5: Matt Bush, Google

Learn more

#BackdontBlock campaign to support journalism launches

Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...

Learn more

IAB UK: Ad blocking rates remain steady at 23.7%

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.