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“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads. By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement...

Retail marketers are planning to increase their spending on email marketing in 2017, with relatively few looking to invest in new technology such as virtual reality or beacons. Recent research from Yes Lifecycle Marketing analysed by eMarketer reveals 68 per cent of respondents in the retail marketing industry expect their spending on email marketing to rise this year, followed by 54 per cent for social and 37 per cent for display ads. In contrast, just seven per cent expect their budget for...

Data no longer plays an ancillary role in how businesses practice marketing. The GDMA and Winterberry’s Global Review of Data-Driven Marketing and Advertising attests to how companies around the globe now leverage data to engage consumers more than ever before. The third edition of the report surveyed more than 3,000 marketers in 18 global markets to see how they are using data in their marketing efforts. The study shows that the practice of data-driven marketing and advertising (DDMA) is being...

Procter & Gamble’s Marc Pritchard recently made an impassioned speech about transparency in media. He made the case that we need to take a serious look at the digital part of our industry and really start working towards cleaning up our collective acts. At least I assume it was impassioned. I wasn’t there. However, as I was reading the transcript that’s how I imagined it delivered. I imagined it that way not because of the prose but because if it were my speech it would be very passionate indeed...

Fake news represents a challenge to our industry; it is bad for the democratic networks that we and our members hold dear. It is critical that people have access to quality information from trusted sources. Honest, critical and questioning journalism is a fundamental requirement of the open structure of our educated and democratic society. Digital advertising has been a key driver of innovation and creativity, supporting media pluralism at an unprecedented scale. This innovation must continue...

“At P&G, we decided this is an area for outside experts who have a much higher probability of staying ahead of the criminals than we ever will.” “We’re getting help from the Trustworthy Accountability Group, or TAG, a joint initiative of the ANA, 4As, and IAB. This is a powerful self-regulatory body aimed at eliminating fraudulent advertising and its partners in crime, such as sites that steal copyrighted content from our supply chain. We are insisting that any entity touching digital media must...

First published on Campaign It’s been a busy old week in IAB towers. I’m sure the negative reports and opinion pieces about digital advertising will not have escaped your attention, continuing a disappointing trend in digital bashing that has been ramping up recently. Not only is this a huge shame (because frankly who really needs more bad news right now) but also as it betrays a worrying attitude in the industry of point scoring and scare mongering. This is not how we work at the IAB, we have...

A shift towards qualitative, value based measurement will underpin success in the affiliate channel in 2017 according to a new whitepaper from Affiliate Window that assesses topics likely to influence the industry in 2017. In the network’s annual trends’ release a variety of themes, some specific to the channel, such as the need to incorporate traditional publishing businesses within affiliate marketing’s broad church and some broader in focus, such as to the impact of macroeconomic factors on...

New research suggests men find ads on Instagram more effective than women across virtually all categories. A study conducted by Influence.co and Fractl and analysed by eMarketer shows that males rated ads higher on all but two product categories. On an effectiveness scale of 0 to 5, men scored fashion ads 2.7 - compared to 2.5 for women - and a similar trend was seen across beauty, health and wellness and electronics. The only categories in which men did not outscore women were TV and movies and...

Let’s start with a stat which should warm the cockles of any weary data marketer’s heart. According to a recent survey, some 96% of senior marketers consider improving their data analytics to be a significant challenge – it is. The same survey found that four-fifths of them consider making significant inroads into improving their data analytics capabilities to be a big priority for the next two years, to stop their businesses from falling behind competitors – good thinking. Hallelujah! We need...

Investment in brand strategy among B2B marketers is set to rise, according to new research. A study from brand strategy consultancy Spencer Brenneman shows that 81.3 percent of B2B firms plan to spend more on brand strategy over the next five years, the Drum reports. This is in addition to the 86.7 per cent increase in spending seen in the past five years, and the research indicates increased spending is worthwhile for B2B firms. Over four-fifths (82.3 per cent) of businesses that upped their...

“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads. By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement...

This factsheet provides an overview of the recently proposed ePrivacy Regulation. The aim of the proposal is to update the existing ePrivacy Directive (aka ‘cookie law’) to align it with the recent overhaul of EU data protection law – the General Data Protection Regulation (GDPR) , improve it in light of technological developments (i.e. the advent of the ‘Internet of Things’) and to address the fragmentation of the existing Directive (i.e. different laws in different countries). The proposed...

Most millennials in the US have watched live streaming video online, something marketers are beginning to take note of. Figures from UBS Evidence Lab collected late last year show nearly two-thirds (63 per cent) of web users aged between 18 and 34 have watched live video. The figure stood at 53 per cent for 13 to 17-year-olds, but fell among older demographics, with just 12 per cent of those 55 and over doing so. As a result, many markets are looking at how to make use of this growing medium to...

Facebook has partnered with TransferWise in a move that will enable users to send money to friends directly through the social platform's messaging app. The service has been set up as a bot within Facebook Messenger. The automation software comprehends natural language, and will guide users through the process of making an international money transfer without leaving the app. Scott Miller, head of partnerships at TransferWise, said that although transferring money over Facebook will take the...

The full day conference will look at some of the best data and technology-enabled opportunities for brands such as AI, targeting, how social automation brings scale for marketers and the exciting possibilities offered by mobile when coupled with outdoor advertising. The Drum will be the media partner for the event which will have a strong line-up of speakers from across the whole industry including Ben Maher, Sales and Partnerships Director at JCDecaux; Emma Hargreaves from Kantar Media; Marco...

• More widespread consumer understanding of the ‘value exchange’ that ads fund free content • Confusion on what is and isn’t an ad blocker means actual levels may be lower See the research here The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov. “The continued rise in ad blocking that some predicted simply hasn...