Season 2 Episode 10: Emerging Digital
Posted on: Wednesday 26 June 2019 | IAB UK
The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future.
Charlie Glynn from Havas shares a bitesize look at programmatic with Two Minutes on Bid Shading and the IAB’s Sophia Haynes lets us in on plans for the project she’s leading on Direct to Consumer brands. She also looks back at this season of the podcast and recalls some of her highlights.
To round off the season, we catch up with IAB UK CEO Jon Mew and learn about his extraordinarily talented ears.
See the Engage highlights here
IAB UK are hiring - find out more
Listen on Acast
IAB UK: Ad blocking rates remain steady at 23.7%
The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...Learn more
Ad Blocking 2020
IAB UK have been tracking the number of people who claim to currently use ad blocking software over the last six years. This report looks into how this...Learn more
Marketing in a Crisis - Unlocking Value
Bionic delves into what effect the current ‘lockdown’ situation is having on marketing spendLearn more