Season 2 Episode 10: Emerging Digital
Posted on: Wednesday 26 June 2019 | IAB UK
The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future.
Charlie Glynn from Havas shares a bitesize look at programmatic with Two Minutes on Bid Shading and the IAB’s Sophia Haynes lets us in on plans for the project she’s leading on Direct to Consumer brands. She also looks back at this season of the podcast and recalls some of her highlights.
To round off the season, we catch up with IAB UK CEO Jon Mew and learn about his extraordinarily talented ears.
See the Engage highlights here
Listen to the podcast here.