The ‘Consumer attitudes towards digital advertising’ research seeks to understand how people feel about online advertising, whether they are aware that the value exchange allows for a free internet and if how much they value the internet.
Some of the key findings include:
89% of people prefer having an ad-funded internet to paying for online services
84% would be “furious” if they had to pay every time they used an online service
74% agree that being online has made their lives better
50% of 18-24s would rather give up alcohol for a year than the internet and 32% would forgo sex for a year rather than the internet
Download the full research deck below.