Member Research: Advertising, first to suffer, first to recover.

IAB UK and Spotify

IAB UK and Spotify team up to show how advertising and the wider economy are linked. 


Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP. 

Written by

IAB UK and Spotify

Related content

pot noodle

Joy of Digital Award: Pot Noodle silences the slurp

Learn more
A man presenting on stage

IAB UK launches creator marketing guide

Learn more
Audience

Jo Stevens MP: Digital advertising “good for democracy”

Learn more

Head of Insight (Maternity contract up to 12 months)

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.