Member Research: Advertising, first to suffer, first to recover.
Posted on: Tuesday 01 January 2013 | IAB UK and Spotify
IAB UK and Spotify team up to show how advertising and the wider economy are linked.
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Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP.
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IAB UK and Spotify
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