Member Research: Advertising, first to suffer, first to recover.

IAB UK and Spotify

IAB UK and Spotify team up to show how advertising and the wider economy are linked. 

Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP. 

DOWNLOAD THE FULL REPORT

Written by

IAB UK and Spotify

Related content

In conversation with the ICO: regulation, enforcement and the room to innovate

Q2 Tech Policy Round-Up

Government announces social media restrictions for under-16s: key takeaways

""

Retail Media Growth Summit 2026: From retail media to commerce media

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

Dive in