IAB Europe explores how prepared industry is for reducing CO2 emissions
The Sustainability in Digital Advertising State of Readiness Report shows how far the digital advertising industry is progressing on its journey towards...
Learn morePosted on: Tuesday 01 January 2013 | IAB UK and Spotify
IAB UK and Spotify team up to show how advertising and the wider economy are linked.
Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP.
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The Sustainability in Digital Advertising State of Readiness Report shows how far the digital advertising industry is progressing on its journey towards...
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Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.