Member Research: Advertising, first to suffer, first to recover.

IAB UK and Spotify team up to show how advertising and the wider economy are linked. 

IAB UK and Spotify

Below you can read the full report which draws from the IAB / PWC ad spend study. It seeks to prove the causal link between advertising and the wider economy, even saying that advertising has a closer link to investment and consumption that GDP. 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive